Mental Healthcare Research
In-depth research to discover new business opportunities.
Research
Synthesis
Presentation
Opportunity mapping
Prioritization
Experimentation
TEAM
Product Design Lead (me)
Design Research Lead
Product Manager
TIMELINE
3 months
THE PROBLEM
Increase engagement of high-need patients
While this mental healthcare startup was successfully connecting patients to its patient referral system, there was a key segment of high-need patients that weren’t being connected. My team was formed to understand what other potential referral channels could be created to engage this segment.
Research
All photos are stock photos and not of actual participants
17 in depth 1-hour phone interviews
Probing topics such as mental health journey, support networks, ideas on health, mental health stigma
Synthesis
Mapping
Shared findings with product team and C-suite stakeholders, gaining buy-in for proposed directions
Prioritized opportunities by effort to test, potential user impact, cycle time and potential reach.
Experiment
Our research laid the groundwork for a 6+month roadmap of directions to experiment within.
We began with a paid advertising channel focused on specific mental health challenges
